3D Animation of a product

Present the design of your product emotionally and interactively! Convince potential customers of your ideas and products with a stylish 3D product animation.

Views and camera movements

To properly frame the object, camera flights are defined in a 3D animation. These have animatable rotation axes and tilt parameters. This allows interesting details to be defined as close-ups with exact timing – including depth of field with changing focus points. Another example is a tunnel flight through the object.

An interactive user experience

Tell an exciting story – show exactly how the product works! Use a 3D product animation. Although rotating camera movements, fluids, dynamics and particle effects sound complicated, they provide an unprecedented visual stimulus.

This visual stimulus creates an outstanding user experience, helping to explain complex technical and industrial concepts, while keeping your audience engaged.

Thanks to touchscreens, 3D product demonstrations can be created allowing customers to interact with them on their smartphones.

Certain parts of the product may be zoomed, enlarged or rotated for a different view. Products can even be given special emphasis with the help of a 360 Product Image in the browser. We can provide you with suitable image sequences.

Simulating air and smoke

The simulation of the air and smoke particles in 3D space is an intricate process. There are many different pieces to this puzzle, including particle systems, fog, and volumetric lights. The first step is modeling the objects that will be emitting the smoke or particles. Each


particle system needs its own set of rules which tell it how to behave. Simulation of air, smoke, and fog with volumetric lights is seen most often in movies and games when special effects are needed. Now they available for 3d product animations too.


Video-Editing and Soundtracks

The video editing process consists of four steps: editing phase, post-production, color correction, and color grading. Editing is the process of cutting scenes together to tell a story. Post-production is the last step in the video editing process where scenes

are finalized for final delivery. Color correction refers to balancing colors in scenes while color grading refers to adding more dramatic or artistic looks to scenes. Background music is added during post-production to create moods for scenes.


3D animations are delivered in HD1080 or HD720, optionally, as a rendered video or single-frame sequence. For the correction runs of the 3D animations, preview videos are created with the frame numbering as an overlay.